This website is owned by the registered charity Finish Line Fund (charity number: 1179170).

At the Finish Line Fund, we are committed to maintaining the trust and confidence of our visitors to our web site.

In particular, we want you to know that the Finish Line Fund is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.


Our website uses cookies to collect information. This includes information about browsing and purchasing behavior by people who access our websites. This includes information about pages viewed, products purchased and the customer journey around our websites. Detailed information is set out in our Cookie Policy.


When someone visits our website we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

News Letters

As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.

When you buy online from us

When you purchase a product through our website your name, address data, email and contact number will be stored in our order processing system. Please be assured that we do not share your personal details with any other company without your consent.

Reviewing & Updating your information

If you wish to learn about how you can find out what data we hold on you please visit our Privacy Data request page

More information

The Finish Line Fund take your privacy seriously and all information is collected and stored in accordance to the Data Protection Act 1998.

The information we collect from you is used to both process your order and to provide you with the best possible service. Financial information such as credit or debit card information will only be used for processing a specific transaction and will not be stored by us for future use. This privacy policy is reviewed and updated annually, last review was carried out on 01 May 2019.

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WE VALUE YOUR PRIVACY: The Finish Line Fund website uses cookies and similar technology to collect and analyse information about the users of this website. We use this information to enhance the content, control logins and other services available on the site. Please click 'I accept' to consent to the use of this technology.